In ancient times, Roman Gladiators entered the arena alone
and conquered their fear to fight for life, freedom, and glory...
and conquered their fear to fight for life, freedom, and glory...
In modern times, things work a little different...
But the battle hasn’t changed.
You may not be stepping into a sand-covered colosseum, armed with nothing but steel and instinct but, make no mistake, you’re still fighting.
Every day, you’re up against the weight of your past, the limits of your mind, and the resistance that tries to hold you back. The difference?
You don’t have to do it alone.
INTRODUCING...
Your step-by-step blueprint to make money,
make memories, and make a difference.
make memories, and make a difference.
A friend of mine taught me that phrase many years ago, and it stuck with me. So much so, that it became a guiding principle in how I choose to live my life. Because at the end of the day, what else truly matters?
"Make Money, Make Memories, Make a Difference."
These are goals I strive toward EVERY DAY.
Here are a few of the questions that guide me in that journey:
But, let's be real...
Knowing what you want is one thing.
Becoming the kind of person who actually makes it happen?
That’s another level.
Because not everyone is willing to put in the work. Not everyone is willing to push past their comfort zone, rewire their habits, and develop the discipline to truly PREVA1L.
But, if you’re the kind of person who refuses to settle, who’s ready to take control of your body, mind, and life... then keep reading.
WHO IT'S FOR...
This is for you only if:
You’re tired of quick fixes and want real, lasting results.
You’ve tried diets, workout programs, and motivation hacks that don’t stick. You don’t need another temporary plan, you need a system that builds strength, resilience, and discipline for the long haul.
You’ve lost your edge but you’re ready to get it back.
Maybe you were in great shape once, but life, stress, and responsibilities knocked you off track. Whether you’re fighting weight gain, fatigue, or just feel like you’ve lost your fire, PREVA1L will reignite your strength—physically and mentally.
You’re done with the excuses.
No more blaming your age, metabolism, or busy schedule. The truth? Your body and mind are built to adapt—if you know how to train them. PREVA1L gives you the tools to reprogram your mindset, optimize your nutrition, and build a body that lasts.
You want strength, endurance, and mental toughness—not just aesthetics.
This isn’t about getting shredded for Instagram. It’s about feeling unbreakable—building the strength, energy, and mental clarity to dominate every area of life.
You believe in self-reliance, resilience, and pushing past limits.
PREVA1L isn’t just another health program. It’s a philosophy and a commitment to showing up, putting in the work, and proving to yourself that no matter what life throws at you, you will PREVA1L.
HOW IT WORKS...
The PREVA1L Coaching program happens in 3 phases, with each phase being a 30-day sprint. We don't skip steps. We never rush the process.
Phase 1: Make Money
Focus on Increasing Sales, Profits and Repeat (Back-End) Sales
Did you know that nearly every failed business had cashflow problems?
It's true. That's why we start with optimizing the most important lifeblood of your business - sales, profits and repeat sales to start transforming your business into survivable, secure and scalable machine.
In 25+ years of helping clients, one thing I have learned is the value of repeat (back-end) sales. "The money is in the back-end" people will say, yet of the hundreds of companies I have helped only a handful had a back-end.
Most companies live and die by the front-end, the first sale.
That's usually why cashflow is so dismal.
That's usually why cashflow is so dismal.
We'll take what you have and make it work better, and add to it in ways you never have before. Plus, we're gonna get you thinking in terms of always being at least "two products ahead". That's how you win.
More Sales + More Profit = More FREEDOM
Here are just a few of the many things we'll work on together:
Step 1.
IMPORTANT: Many people believe they need to "get ready" to work with me. Getting you ready is the first step. We'll do this together - so all you need to do is bring what you have. I'll guide you from there.
- What is the vision of the company?
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Are the people in the right places and rowing in the same direction?
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What systems are already in place?
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Do the people know what to do when everything goes wrong?
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Do you have SOP's in place for critical tasks?
Step 2.
- What specific problem are we going to solve?
- What meaningful and measurable metrics will we use?
- How will we know if we are headed in the right direction?
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What assets are available to leverage to meet the goals (human, transactional, sellable)?
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Examine the product, prospect, product, process, projection and plan.
Step 3.
- Identify the 3 types of prospect
- Determine which of the 4 types of web pages to use
- Determine which of the 3 types of email sequences to use
- Baseline the data to determine starting point
- Establish a new control that we believe will beat the baseline
- Diagnose, validate and verify the results
- Review and repeat, or drop back to baseline
After we get your sales and profits in order, you can move on to Phase 2...
The fact is sometimes it will take longer. It rarely happens faster.
Phase 2: Make Memories
Focus on Optimizing Systems, Processes and Automation
Most business owners are overwhelmed, stuck, stressed out and needlessly frustrated.
Now that we have increased and optimized your sales, profits and repeat sales, you should already be feeling some relief and it's time to move on to Phase 2. This is where we will start optimizing your systems, processes and automation. This is where we transform your efficiency and effectiveness.
Unlike other programs where YOU would have to take time to train the team... we'll train your team to keep it going so you can start to enjoy the benefits of being a business owner.
That means even more freedom to enjoy more time with your family and friends.
Here are just a few of the many things we'll work on together:
Step 1.
- Identify systems to determine what is being used
- Remove all unnecessary tools
- Implement new tools as needed
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Test to be sure systems are achieving the goals
Step 2.
Step 3.
- Create guide for "when everything goes wrong"
- Brain dump from owner/CEO
- Setup processes so the same question is never asked twice
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Automate everything possible (every business can be automated more than you realize)
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Setup processes to prevent slipping back "into old ways"
After we get your systems and processes in order, you can move on to Phase 3...
Phase 3: Make a Difference
Focus on Creating Impact and Building a Legacy
About 9 out of every 10 business owners want to create an impact or build a legacy.
The problem is most people try to skip the other two steps, and that just doesn't work.
Look, wanting to make an impact and create a legacy is a great and honorable thing. But, you very likely won't be successful without cashflow. That's what creating cashflow is the first step in my framework.
Want to create impact? Want to leave a legacy? You're in a great position to do that now.
For yourself, your family, your employees, your clients, your community and maybe even the world.
Stick with the plan and you'll have a business that matters + a business that lives on beyond you.
Here are just a few of the many things we'll work on together:
Step 1.
- Does the business benefit the clients beyond the first transaction?
- Is there a sense of belonging or community?
- Are employees, including leadership, motivated more on the mission than just tasks?
- Does everyone clearly understand the mission and vision?
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Is the business promoted without the need for specific direction?
Step 2.
- Are employees individual dreams aligned to follow the grand vision?
- Does leadership know what the employees want for their own dreams & goals?
- Are employees and clients empowered to give both positive and negative feedback?
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Is there a plan for transition of leadership?
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Does the business have a clear vision that is reviewed and adjusted quarterly?
Step 3.
- Does the business seek out vendors and competitors to collaborate with?
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Is there an active process/role to constantly improve customer experience?
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Does the company always do what is sin the best interest of the client, even if it means losing business?
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Do customers and clients defend and support the business?
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Is business designed to adapt and improve to be continually better?
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What kind of business could put the company out of business?
DON'T JUST LISTEN TO ME...
The Word On The Street
"Lee Collins is a one in a million person who teaches you by listening in ways that other miss. He uses his experience to really get the most out of you, and provides honest and actionable feedback that will be an asset to your and your business for years to come!"
Brian Basilico
"Lee Collins has a calm way of looking at things from different angles to come up with unique and useful solutions to issues. He's also wickedly smart about how to grow your business. I'd highly recommend getting time with him if you can, and listen and take notes on what is said!"
Rick Dearr
"Just one of Lee's ideas impacted the way I do my entire business. I've got a lot less stress, finally have a method to my madness, and I've been able to focus on the FUN parts of my business rather than the "work". While I initially hired Lee with borrowed money, he QUADRUPLED my income that first month."
Kristen Joy Laidig
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